I’ve always appreciated and respected April Fools’ Day for the pranks, jokes and general shenanigans. Over the last several years, I’ve grown to anticipate it even more due to Google’s first-class hoaxes.
This year, they have not disappointed. There are a lot that I’ve seen already, and the day isn’t quite through.
What really impressed me, though, was the Google Analytics prank announcement. Entitled, Back to Hits, it explains that they are ditching all the fancy-pants reporting and metrics like segmentation, page views, visitors and simply going back to hits.
Why did this strike a chord in me? Well, because sooooo many people I know still refer to various things like visitors and pageviews as “hits.” I know it’s the geek in me that gags a little each time this happens, but maybe this joke by Google can do a little bit to raise awareness about what things website owners should actually be paying attention to.
Hits haven’t been a relevant metric since the very early days of the web. Most people don’t even know what it really means.
I think that’s why I like this one so much – some people will just think it’s funny. Some of us will really know why it’s hilarious.
Happy April Fools’ Day, everyone.
I’ve been seeing a lot of things with great implications from Google over the past few days. The biggest things of note are their introduction of closed-captioning and auto-captioning across all YouTube videos and the completion of their DocVerse acquisition.
The implications on all of these things are huge. I already posted on Bozell Insights my thoughts about Google’s auto-captioning. With the DocVerse acquisition, we’re bound to see even more functionality come out of Google Docs.
I’ve been using Docs for more and more things simply because it’s simple and I can access the exact same docs from anywhere. My Google Docs account is becoming my remote desktop in a way. I keep a bunch of simple things there simply because I know where they will be.
What I’m impressed with is this whole ecosystem that Google is creating. I feel like they are growing cells, tissues, organs and systems in the labs and then slowly introducing them to us. What we are getting in the end is one whole Frankenstein that’s more like Superman than some bolt-necked monster.
Yeah – I’m a Google fan. But because they do things right in my opinion. They introduce useful things, make it searchable, and make it easy. Plus – it helps that it’s free.
Expect more interesting things to come out of both of these new developments. As Google works to organize the world’s information, we’re willingly giving them more and more of it simply because doing so is so easy, but it also makes our lives and jobs easier, too.
Today marks the launch of the new search engine CUIL – pronounced “cool.”
It’s supposed to be The Next Big Thing but I think they are getting slammed with traffic or having some other particular problems today. Which is too bad. The article I read says that they are supposedly doing more targets search results with fewer computers. I guess maybe there’s something to be said for gross computing power. That’s purely my speculation, though.
I’d like to see how it works, but in searching for even simple terms like “omaha web design” it said there were no results to be returned. On a few other subsequent searches, sometimes I’d get results and sometimes I’d be told that I can’t get any results because of a too-high server load.
Not very “cuil” if you ask me. Get your servers tuned and then promote the crap out of it.
Google didn’t disappoint us this year and unleashed two new April Fool’s Day “products” for eager consumers. The first was Google Paper and the second “Google TiSP” – both of which I can see many sad people thinking that they might be real.
Take a look at those, and then feel free to look at some of Google’s past AFD product “launches.”
Google has just introduced a new Pay-Per-Action system. A lot of people are ranting that this is the end of Affiliate Marketing as we know it. I’d say it’s not the end of it, maybe the end of an era. New competition should breed more innovation and weed out the paltry players out there. I’ll be interested to see where this could go and the opportunities it creates.
The interesting thing is that there are so many components of this system built into Google’s services already. In Google Analytics, for example, you can define a “goal” with a specified series of actions. Perhaps that means the Pay-Per-Action model could follow this, and will it tie in directly to Analytics? Can I assign a value to my Analytics Goals and then instantly start getting traffic in there for a price?
Keep watching – this is a bold step forward.